In simple terms, compliance is getting the consent to contact your lists. This can be electronically or on paper. However or wherever you’re obtaining the cell number, you must notate and inform the owner of the number that it may be used to text relevant information.
For email and texts sent to your mobile phone:
While most unsolicited commercial emails and text messages are not banned by law, they are required to include three elements:
Please note: FCC is working really hard to reevaluate its very generic definition of “consent” and working with several agencies to come up with specific scenarios. Numerous associations are involved in such negotiations considering the broad definition does not fit every scenario and criteria. For the most part these associations represent the interest of member driven organizations and wanting to send out important information or account related specifics to their members via sms. To learn more, click here.
More information around these guidelines can be obtained from here:
Consumer Guide | CanSpam Act | Stop Unwanted Calls, Texts and Faxes
TCPA Rules and Regulations.pdf
Declaratory Ruling and Order around TCPA
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